Nokia to halve energy waste from chargers left on standby

Nokia%20AeonNokia is pledging to halve the standby energy used by its mobile phone chargers as part of a new environmental push.

The world’s biggest handset manufacturer also says it will use green electricity to power 50% of its buildings by 2010 and reduce the overall energy used at its sites by 6% by 2012.

The initiatives, part of Nokia’s existing climate change strategy, follow the company’s decision to join the WWF “Climate Savers” programme.

WWF International director-general James Leape says: “When a global brand with a high consumer profile gets on board with enthusiastic climate action, it reinforces the message that we need to act globally and quickly on climate change.”

Nokia says about two-thirds of the energy consumed by a mobile phone during its use is lost when it is fully charged and unplugged but the charger is left connected to the mains – known as “no-load” mode. The company adds that over the past nine years it has reduced the average no-load energy used by its chargers by more than 50%. It aims to reduce the no-load power consumption by another 50% by the end of 2010.

Nokia vice-president of environmental affairs Kirsi Sormunen adds: “This is not about grand gestures but everyday things that when multiplied by the scale of our operations, or the 900 million people using Nokia devices globally, can have a major impact.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here