The National Blood Service appoints DLKW to 2.5m donor campaign

By

The National Blood Service (NBS) has appointed incumbent Delaney Lund Knox Warren to work on a £2.5m campaign aimed at raising awareness and encouraging existing and new donors to give blood on a regular basis. The decision follows a statutory review of the business and a pitch against Farm.

The campaign will target anyone aged between 17 and 60 that is eligible to give blood and direct them to the NBS website or helpline for further information. One challenge will be to encourage donors who have stopped donating blood to become active once again.

Gavin Evans, head of marketing at the NBS, says: “It is vital we encourage new and existing donors to give blood regularly. Our advertising agency is a key partner in achieving this and we very much look forward to working in partnership with DLKW again.”

The campaign is expected to break in April.

Recommended

Will Mendelsohn be the final piece of the Karmarama jigsaw?

Marketing Week

Karmarama burst onto the advertising scene with the memorable Van den Puup campaign for Ikea, but in recent years the agency has made as many headlines for its management changes as anything else. The latest appointment is a move to rectify that. One of the advertising industry’s best-connected executives, Nicola Mendelsohn, is joining Karmarama as […]

Coca-Cola launches fitness website for Powerade Orange

Marketing Week

Coca-Cola is supporting the launch of Powerade Orange with a microsite, which has been created to coincide with the start of the RBS Six Nations 2008. Created by integrated agency Iris, www.poweradeforfree.com gives amateur athletes the chance to compare their fitness levels to those of professionals. When users hit the landing page, they will have […]

Latest from Marketing Week