Watchdog slams British Gas ad’s ‘zero CO2’ claim

British%20gas%2C%20zero%20CO2The advertising watchdog has censured a television ad promoting British Gas’s Zero Carbon dual tariff for gas and electricity, for implying it is the greenest domestic energy tariff.

The Adverting Standards Authority has criticised the utility provider for misleading viewers into believing gas supplied by British Gas would not produce carbon emissions.

The ad shows a cartoon blue gas flame falling on the text “CO2”, with a voiceover saying: “Of all the major suppliers in Britain our CO2 emissions for electricity are already the lowest.” The voiceover continues: “And our new dual fuel package is our greenest. With zero carbon.”

The ad, created by CHI & Partners, triggered 14 complaints challenging the “zero carbon” claim.

  • Meanwhile, the ASA has upheld complaints against a Ryanair press ad, which ran in Scotland. The ad, which featured a teenage girl in a short tartan skirt, standing in a classroom, attracted 13 complaints saying it appeared to link teenage girls with sexually provocative behaviour. The ASA has ruled the ad was “irresponsible”.

    Complaints against a poster campaign for ITV show “Secret Diary of a Call Girl” starring Billie Piper for appearing too near to schools, have not been upheld.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here