YouTube users are being offered the chance to make money from their videos under a scheme being launched in the UK. The YouTube Partnership Programme is launched today (January 31).
The programme, which already exists in US, selects members that create original content and have a big following on the site to become “partners”. An advert, which will run for ten seconds at the bottom of the screen, runs on all of the users’ videos. If a viewer clicks on the advert, a share of the revenue YouTube generates from the ad is given to video’s creator.
The Partner Programme has been localised in 18 countries and “partners” have to be resident in a country where the scheme is running. The UK is the first country in part of an international roll-out of the service.