Month: February 2008

Facebook launches music pages to rival MySpace

Marketing Week

Facebook has launched pages for upcoming musicians and film makers. The social network’s move parallels that of rival MySpace. Facebook’s sample music and film pages are now live. It is understood that the new pages will be showcased at the SXSW music conference in Austin, Texas, next week. It is believed the music page will […]

WPP Group defies forecasts with bullish growth

Marketing Week

WPP Group, the worlds second biggest marketing services company, has unveiled strong full-year results for 2007, slightly ahead of analyst expectations. The group, headed by Sir Martin Sorrell, remains bullish, despite fears of economic slowdown.

Anyone for snake oil?

Marketing Week

The Labour Governments obsession with demonstrating its free market credentials reaches new levels this week.
As the National Health Service introduces Patient Choice – where patients can choose between four hospitals for treatment – the Department of Health is about to publish its marketing code that will permit hospital advertising.

Rank Group blames Government restrictions for decline

Marketing Week

Rank Group, the bingo and casino operator, blames the smoking ban, taxation and regulation for a 3% decline in revenue for the year ending December 31, 2007. The company’s revenue fell to £534.4m, while operating profits were down 7% to £68.3m. The company’s two largest arms, Mecca Bingo and Grosvenor Casinos, were also down on […]

GCap turns down Global Radios offer

Marketing Week

GCap Media, the commercial radio group, has turned down a 333m bid from Global Radio. The group says the offer does not take into account new chief and former Virgin Radio boss Fru Hazlitts new strategy, outlined earlier this month.

Orange updates “animal” tariffs

Marketing Week

Orange, the mobile phone operator, is updating its animal monthly tariffs to reflect new trends such as social networking. The France Telecom-owned company will introduce the changes tomorrow (March 1). The Dolphin, Raccoon, Panther and Canary packages, which were launched two years ago, will be extended to include new elements. The Dolphin 40 deal will […]

Lord Bell hits out at ’enemy state’ Government

Marketing Week

Lord Bell has branded the Government the ’enemy state’ and urged the industry to stop caving into its demands. The Chime Communications chairman made the comments in a spirited attack on the Government at the annual Incorporated Society British Advertisers conference.

UK businesses slow to take up social media

Marketing Week

UK businesses must embrace social media or they will fall behind their global competition, warns a new study by TNS Media Intelligence/Cymfony. The research canvassed the opinions of senior marketers on the importance of social media. The study, which included companies such as Sony, Diago, GlaxoSmithKline and Hewlett Packard, reveals that only 18% of executives […]

Google UK marketing head predicts rise of ‘personalisation’

Marketing Week

Google’s UK marketing director Dan Cobley has tipped “personalisation” as the big development in the internet this year. He told the Incorporated Society of British Advertisers (ISBA) conference today (February 28) that users will increasingly be able to add and change information themselves.

Regional newspapers shed more readers

Marketing Week

Manchester Evening News and Belfast Telegraph were the hardest hit by ongoing circulation drops endemic of the regional newspaper market. The latest results from the Audit Bureau of Circulations saw the ten biggest papers all return sales losses. In the six months to December last year Manchester Evening News’ Monday to Saturday paid-for editions fell […]

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