PriceRunner.co.uk launches innovative new site

Price comparison website PriceRunner.co.uk has redesigned its homepage. The new look site went live yesterday following extensive user research.

The site has modelled its new design on the results of a series of usability tests done by users. Eye-tracking monitors studied users’ gazes and tracked exactly which spots their eyes were drawn to on the web page.

This technology was used across five sample home pages, testing the performance of each in terms of average eye fixation and time-to-completion tests. For example, if a user is asked to locate something on a page, how long does it take them to do so?

The rest of the site is being remodelled, based on the new-look home page, and will have new features and mini-sites to coincide with seasonal peaks and new product launches. User-generated content and a video portal, PriceRunner TV, will also launch in the next couple of months.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here