Price comparison website PriceRunner.co.uk has redesigned its homepage. The new look site went live yesterday following extensive user research.
The site has modelled its new design on the results of a series of usability tests done by users. Eye-tracking monitors studied users’ gazes and tracked exactly which spots their eyes were drawn to on the web page.
This technology was used across five sample home pages, testing the performance of each in terms of average eye fixation and time-to-completion tests. For example, if a user is asked to locate something on a page, how long does it take them to do so?
The rest of the site is being remodelled, based on the new-look home page, and will have new features and mini-sites to coincide with seasonal peaks and new product launches. User-generated content and a video portal, PriceRunner TV, will also launch in the next couple of months.