BHF launches Valentine’s campaign on Facebook

The British Heart Foundation (BHF) has launched its first Facebook application for Valentine’s Day. The application is part of a wider Valentine’s campaign, which will allow used to download gifts from its online shop.

The shop will offer free gifts, such as a tomato, or users can pay a pound for a virtual girlfriend or boyfriend or a kiss.

Peter Hollins, chief executive at the British Heart Foundation, says: “With over 2.6 million people living with coronary heart disease, the BHF needs the public’s support to help care for even more heart patients and their families, whether in their homes or on the telephone.”

The BHF says the campaign aims to target the younger Facebook demographic and the charity hopes to raise £1m towards funding BHF Heart Nurses and its Heart Helpline.

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