Telegraph Media Group has expanded its online offering to advertisers with the launch of an in-house production department. TMG will now be able to produce audio and video advertising on its website.
The move is aimed at strengthening its integrated advertising offering and encouraging greater collaboration between advertising in the paper and online activity.
The service will provide production of video and audio advertising, narration, editing of existing material and free consultancy. Advertisers will also be able to buy back the commercials created by the TMG production department for use elsewhere.
Dave King, executive director at TMG says: “This is a natural extension of our multimedia services at TMG and lets us take a dynamic package of advertising solutions to market. Our new digital facilities and in-house expertise mean that we can work with agencies and clients alike to deliver ground-breaking multi-media solutions.”
Its website, www.telegraph.co.uk (pictured), already features editorial-based audio and video content, including Telegraph TV, video features and podcasts.