The National Autistic Society (NAS) has launched a major print campaign focusing on the lack of support given to adults with autism. The ads, which break today (February 5), coincide with the launch of a Government policy report into the issue.
The print ads aim to build on a series of virals, which marked the launch of the Think Differently About Autism campaign, which launched last October. The series of short films appeared in YouTube and MySpace and directed users to the charity’s website.
Benet Middleton, director of communications at the NAS, says: “This is the first time the NAS has combined powerful print advertising with a strong Web presence as part of an overall campaign, which compliments our work in providing services and support for people with autism, influencing legislation and changing public attitudes.”
The print and online campaign was designed and produced by creative marketing agency Mystic Monkey.
The report, entitled I Exist, is launched at the House of Commons today and is based on the largest ever UK survey of adults with autism.