BT revamps consumer mobile strategy

BT is launching a new mobile strategy and a blackberry-style product in bid boost interest in its mobile offering. It is trialling a new service, which may replace its existing Fusion service.

The company will stop marketing Fusion, which offers a combined mobile and landline service, to consumers althought it will continue to support its business offer. BT has seen just 45,000 users have signed up to the Fusion service since it began in 2005.

A spokesman for BT says the company is not abolishing its consumer line altogether and is “working on the next-generation internet and broadband on the move”.

He says consumer marketing has had low-level success because it was “still finding (its) feet” and would not confirm a launch date for the new product.

BT will report its third quarter results tomorrow (Febtuary 7).