Kidman to launch ‘Hank Evie’ celebrity clothing label

Hollywood A-lister Nicole Kidman is understood to be considering the launch of a range of clothing and accessories with her musician husband Keith Urban.

The move would see Kidman join the ranks of celebrities including Victoria Beckham, Gwen Stefani, P Diddy and Kylie Minogue in launching labels.

Urban has applied to trademark the names Hank Evie and Hank&Evie in the UK, US and Australia. The names Hank and Evie refer to the couple’s pet names for each other. The UK application includes using the name for products such as jewellery, watches, leather goods, clothing, accessories and sleep wear.

The Hank Evie name is currently used for concert T-shirts sold over the internet, but it was not known that Urban owned the label or that Hank and Evie referred to the couple. They are understood to be keen to expand the brand and increase its profile.

Oscar-winning actress Kidman has a $12m (£6m) deal to endorse Chanel No. 5 perfume, and fronts the advertising for Nintendo DS game More Brain Training.

Celebrity labels are becoming a lucrative business in the UK and US. Supermodel Kate Moss designs for Arcadia-owned Top Shop and also lends her name to an eponymous perfume. Singer Gwen Stefani’s label Lamb includes children’s clothing ranges, while P Diddy sells under his real name Sean John.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here