The Home Office has appointed consultant KPMG to review alcohol industry standards. The move is part of the Government’s push to reduce underage and binge drinking.
The appointment follows a pitch process, as revealed by Marketing Week, with KPMG called in to report on the effectiveness of current practices as well as the voluntary code of practice overseen by alcohol body Portman Group.
Portman Group chief executive David Poley says: “The whole of industry should be positively influencing consumers. Responsible retails and producers should have nothing to fear from this kind of scrutiny.
“We look forward to demonstrating how our work has raised standards of drinks producer activity.”
The KPMG review is part of a wider initiative launched by the Government aimed at tackling alcohol-related crime and disorder. A multi-million pound Government public information campaign is launching this summer, setting out the dangers associated with binge drinking and raising the awareness of recommended consumption levels.