Marketing director to drive BizzEnergy consumer push

BizzEnergy, the business electricity supplier, has appointed Ben Wooltorton as its first marketing director. He joins from SimplySwitch, where he was sales and marketing director.

His appointment comes as the company plans a move into the consumer market. Wooltorton will be responsible for leading the marketing strategy and relaunching its website, which will allow customers to access their accounts online. He takes over the role imminently.

BizzEnergy chief operating officer James Constant says/ “His experience and knowledge of the energy industry makes him a valuable addition to our team.”

At SimplySwitch, Wooltorton developed its multichannel marketing campaigns, as well as growing commercial partnership programmes. Prior to that, he was sales performance manager at rival energy supplier npower.

BizzEnergy, which was launched in 2000, appointed chief executive Stephen Taylor from Yahoo! Europe in November last year. Taylor says the company can compete with the “big six” energy suppliers because it plans to work out its energy tariffs purely from wholesale rates.

The company says it has several “green” options – including smart metering products to increase energy efficiency. It is also the largest independent electricity supplier to businesses in Britain and has held contracts with Tesco and the NHS.

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