Marketing director to drive BizzEnergy consumer push

BizzEnergy, the business electricity supplier, has appointed Ben Wooltorton as its first marketing director. He joins from SimplySwitch, where he was sales and marketing director.

His appointment comes as the company plans a move into the consumer market. Wooltorton will be responsible for leading the marketing strategy and relaunching its website, which will allow customers to access their accounts online. He takes over the role imminently.

BizzEnergy chief operating officer James Constant says/ “His experience and knowledge of the energy industry makes him a valuable addition to our team.”

At SimplySwitch, Wooltorton developed its multichannel marketing campaigns, as well as growing commercial partnership programmes. Prior to that, he was sales performance manager at rival energy supplier npower.

BizzEnergy, which was launched in 2000, appointed chief executive Stephen Taylor from Yahoo! Europe in November last year. Taylor says the company can compete with the “big six” energy suppliers because it plans to work out its energy tariffs purely from wholesale rates.

The company says it has several “green” options – including smart metering products to increase energy efficiency. It is also the largest independent electricity supplier to businesses in Britain and has held contracts with Tesco and the NHS.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here