Naked Communications plans for global offices as part of expansion

Naked Communications is planning to open up to three new offices in markets across the world over the next 12 months. The news comes as Australian marketing services company, Photon Group, acquires the agency for an initial offer of £16.5m.

Nigel Long, group chief executive of Naked, told Marketing Week that its priority is to launch in Shanghai in China and Mumbai in India.

He says it is also seriously looking at Stockholm in Sweden and plans to expand in the US. It already has an office in New York, but it is looking at opportunities along the West Coast and in Chicago. He adds: “In the longer term we’re also looking into Latin America and the Middle East – Dubai.”

Long will also be working with the management in Naked’s Sydney office to continue its expansion into Asia, where it already has an office in Japan.

Long adds that Naked’s sale to Photon will give it the backing it needs for further overseas expansion and continued investment in areas such as brand activation (experiential marketing), digital and branded content.

Naked employs about 200 people in ten offices in Europe, North America, Asia and Australia. Its clients include the COI, Sony, Coca-Cola, Nokia, Johnson & Johnson and Kimberly-Clark.

The communications planning agency was launched in 2000 by founders Jon Wilkins, John Harlow and Will Collin.

The Naked group also includes digital strategy agency Hyper, and brand activation business, Lunch.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here