National Football League hunts UK chief marketer

The US National Football League (NFL) is seeking a head of marketing to replace Gareth Davies, who is leaving to join advertising agency Euro RSCG.

Davies, who joined 15 months ago, has been responsible for boosting interest in NFL in the UK and liaising with the US. The NFL has been focusing its UK marketing activity primarily on the 16to 24-year-old age group.

The focus on the UK comes after the NFL voted to scrap its European marketing approach in October 2006. Until last year, there was a NFL League in Europe but this has now been disbanded.

The NFL decided to focus on a “top-down” approach in the UK, as it is the world’s second biggest sports rights market. The NFL hopes that bringing US teams to play in the UK will gain greater TV coverage and raise its UK profile.

Last October, the Miami Dolphins played the New York Giants at Wembley and this year the San Diego Chargers will play New Orleans at the same venue. Further games are planned in the UK for 2009 and 2010.

Sky Sports has a commitment to show four hours of NFL a day, 365 days a year, while the BBC screened the Super Bowl for the first time earlier this week.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here