New campaign – A peek inside celebrities’ homes

Albion has created the brand identity, online communications and advertising campaign for Mydeco.com, the new interior design website from the founders of Lastminute.com.

The website is based on the idea of “voyeurism into other people’s homes”, and interactive pictures give users a glimpse into the bedrooms of the rich and famous. The screen then mists up so the visitor has to “click through” into an actual room to explore and purchase products.

The online advertising campaign, which will lead users to the website, breaks on February 11 on sites including Rightmove, Amazon and Fish4.

Albion also developed Mydeco’s brand identity, which will be used on all of its communications.

Mydeco plans to target an affluent demographic through a mixture of pop-up and viral advertising.

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