Nissan appoints Euro marketer as UK head

Paul%20Wilcox%2C%20NissanNissan has appointed its European marketing chief Paul Wilcox to run the marque in the UK. He replaces Gary Frigo, who is leaving after two years to return to the US.

Wilcox, who is vice-president of marketing for Nissan Europe, joins Nissan Motor GB (NMGB) as managing director at the end of March. He is a former NMGB marketing director, but was promoted to run Nissan’s marketing and advertising across Europe at the end of 2005. He has been with the company for 17 years.

Frigo joined NMGB two years ago (MW March 16, 2006) to replace Bill Bosley, who left to take a senior role at Nissan North America (NNA). Frigo is now making a similar move, becoming regional vice-president for the North-east region of NNA.

During his time with NMGB, Frigo oversaw the launch of the Qashqai, which Nissan claims was its most successful model launch ever. Frigo adds that he leaves with the dealer franchise’s sales and profit “on the upswing”.

Last year, Nissan handed global brand responsibility to its communications chief Simon Sproule (MW January 18, 2007) following the departure of Steve Wilhite in 2006.

It also named Vincent Wijnen as GB marketing director to replace Justin Elias, who returned to Renault UK after 18 months with Nissan.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here