Luxury car marque Rolls Royce says orders for new cars have increased 76% to £45.9bn, fuelled by strong sales in Asia and the Middle East where the order book doubled to £20bn in 2007.
The Asian and Middle Eastern order book for Rolls Royce finished at the same level as the total value of the order book four years ago. Almost 50% of Rolls Royce’s order book is now from outside of its traditional markets of North America and Europe.
The car manufacturer, which is owned by BMW, says it has secured sales in a number of countries in which it has “previously little or nor presence”.
Rolls Royce sales hit £7.4bn in 2007, a 4% increase, but published profit before tax was down to £733m from £1.3bn the previous year. Underlying profit before tax rose 13% to £800m. Rolls say this was achieved despite a further 8% deterioration in the achieved US dollar rate, at a cost of £92m in 2007.