Welsh Assembly ad account up for tender

The Welsh Assembly is seeking an agency to handle its advertising business. It is thought to be working with Chick Smith Trott (CST).

It is understood that a number of agencies have been approached about the business and a tender document is being drawn up by COI ahead of the pitch.

It is thought that the assembly is looking for a lead agency to handle its overall account, rather than for a particular project.

Its last agency of record is CST, although it is not clear if the agency works on a retained or project basis.

The Assembly’s latest work was a CST campaign launched earlier this year (MW January 10). It created an ad to encourage back pain sufferers to stay active, in a bid to reduce the number of lost work days and the subsequent burden on the health service.

The Assembly is expected to increase its advertising budget, since Wales was devolved more powers following last May’s election.

It now has powers to legislate in some areas, although it is still subject to the veto of the Secretary of State or Parliament.

The Assembly was created following a referendum that was held in 1997 and comprises 60 members who are elected every four years.

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