Welsh Assembly ad account up for tender

The Welsh Assembly is seeking an agency to handle its advertising business. It is thought to be working with Chick Smith Trott (CST).

It is understood that a number of agencies have been approached about the business and a tender document is being drawn up by COI ahead of the pitch.

It is thought that the assembly is looking for a lead agency to handle its overall account, rather than for a particular project.

Its last agency of record is CST, although it is not clear if the agency works on a retained or project basis.

The Assembly’s latest work was a CST campaign launched earlier this year (MW January 10). It created an ad to encourage back pain sufferers to stay active, in a bid to reduce the number of lost work days and the subsequent burden on the health service.

The Assembly is expected to increase its advertising budget, since Wales was devolved more powers following last May’s election.

It now has powers to legislate in some areas, although it is still subject to the veto of the Secretary of State or Parliament.

The Assembly was created following a referendum that was held in 1997 and comprises 60 members who are elected every four years.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here