WRAP slims down agency roster in integration focus

Waste & Resources Programme (WRAP), the Government-funded body, has rationalised its roster of agencies in a bid to take a more integrated approach to marketing.

Waste & Resources Programme (WRAP), the Government-funded body, has rationalised its roster of agencies in a bid to take a more integrated approach to marketing.

DDB and WARL Group will be added to the roster as of April 1, while six agencies, including Team Saatchi and Golly Slater, will be dropped from the end of March.

The incumbents that have maintained their place on the panel include Bray Leino, Archibold Ingall Stretton and Corporate Culture.

The changes will follow the launch of WRAP’s three-year business plan for 2008 to 2011 and a new communications strategy.

Nick Gammage, the newly appointed director of communications at WRAP says/ “Effective communications with stakeholders are critical to WRAP in promoting the waste reduction and recycling agenda. We are delighted to be working with such high-calibre agencies at a time when climate change and resource management are so high up the political and social agenda.”

WRAP will also be recruiting for the newly created role of head of marketing and brand.

Gammage was appointed in September last year and was charged with developing a communications strategy focusing on a more audience-driven approach.

WRAP says it reduced the number of agencies on its roster to create a more integrated approach across its programmes.

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