Yell appoints new media development chief

Yell has appointed Virgin Media marketer Phillip Snalune to the new role of new media development director. He will be responsible for developing new commercial models, products and services within the digital space in the UK.

Snalune, who was previously Virgin Media’s group strategy director and managing director of its non-cable consumer division, will report to chief marketing officer Helen Stevenson at Yell.

She says: “His knowledge and expertise of online, mobile and related channels will be invaluable in helping guide Yell’s development.”

Snalune adds that he sees “enormous potential” for new media in the classified advertising sector.

He started his career as a consultant in telecoms, media, government and oil, before spearheading the development of Telewest’s broadband offering. Snalune was made director of product management and marketing in 2004 and in 2006 led the integration of Telewest and NTL’s consumer product teams before joining Virgin Media.

Former Lloyds TSB marketing chief Stevenson was appointed chief marketing officer at Yell in October 2006. She replaced Ann Francke, who left the company in the middle of its £20m advertising review (MW July 20, 2006).

The company eventually appointed Mother to handle the business and last year the agency created a campaign featuring real-life advertisers (MW March 15, 2007).

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