AOL has signed a deal to handle the online advertising for business magazines The Spectator and The Business. A dedicated sales division of AOL Media Network will handle all campaigns running on the site.
The “ad repping” service aims to leverage AOL’s marketing and sales resources and will sell all of the banners, skyscrapers, leaderboard and MPUs.
Michael Steckler, managing director at AOL, says: “The deals are another step towards our goal to grow the company’s advertising business in the UK and across Europe.”
Habbo Hotel, the teenage social networking site, was the first partner to approach AOL to sell its advertising online in August last year. AOL claims that the site is widely used in the US and is “making significant inroads” in the European markets. In France, eBay appointed AOL Publicité to market its advertising space.