AOL signs The Spectator and The Business online ad deals

AOL has signed a deal to handle the online advertising for business magazines The Spectator and The Business. A dedicated sales division of AOL Media Network will handle all campaigns running on the site.

The “ad repping” service aims to leverage AOL’s marketing and sales resources and will sell all of the banners, skyscrapers, leaderboard and MPUs.

Michael Steckler, managing director at AOL, says: “The deals are another step towards our goal to grow the company’s advertising business in the UK and across Europe.”

Habbo Hotel, the teenage social networking site, was the first partner to approach AOL to sell its advertising online in August last year. AOL claims that the site is widely used in the US and is “making significant inroads” in the European markets. In France, eBay appointed AOL Publicité to market its advertising space.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here