Newspapers see short-term sales rise in a poor performing year
The UK’s biggest-selling newspapers have enjoyed an increase in month-on-month sales, but returned less than stellar year-on-year performances. The latest Audit Bureau of Circulations figures revealed the Mirror titles were the hardest hit.
Trinity Mirror’s weekday edition of the Daily Mirror fell 6.7% to 1.5 million year on year, while the Sunday Mirror also fell 6.4% to 1.36 million. The Saturday edition of the Daily Mirror and Daily Record also fell 6.5% to 1.9 million. However, the titles did manage to return slight circulation increases in a December on January comparison.
Similarly, News International’s News of the World, which last week launched its new supplement, Fabulous, recorded a 3% rise in January, but year on year it fell 4.7% to 3.3 million.
News International’s Times titles also recorded falls on the year, with The Times down 5.4% and The Sunday Times down 4.4%. However, its other flagship title, The Sun, remained steady year on year, with only a marginal fall, and a 7.5% rise to 3.2 million month on month.
Meanwhile, Associated Newspapers’ Daily Mail remained relatively steady, while The Mail on Sunday, which last month re-launched with a new format, posted a 1.17% increase year on year and a 5.5% rise to 2.3 million month on month.
