Ryanair on look-out for UK financial partners

RyanairLow cost airline Ryanair is looking for financial partners in the UK after unveiling a car insurance product in Ireland.

The carrier, which runs subsidiary financial company Ryanairmoney.com, says it is keen to extend its offering beyond the company’s domestic market after launching its No Nonsense Car Insurance in Dublin this week.

The insurance product in Ireland is a joint venture between Ryanairmoney.com and FBD Insurance, and promises to cut insurance premiums by 50%.

Santina Doherty, head of ancillary revenue at Ryaniar, says the company would be interested in expanding operations to the UK.

Doherty says: “It is a reputable insurer offering a nofrills policy to us so we are able to offer a unique product. It is fair to say we are looking for similar partners in the UK.”

She says the Ryanair is synonymous with value and that the name carries enough weight outside Ireland to support such brand extensions.

“We have enough brand awareness in a number of markets to offer a partner access to a very large customer base,” she says.

Ryanairmoney.com was launched last year and already provides financial services including a travel insurance product in association with Acumus Insurance and a home insurance product with low-cost Irish insurer 123.ie.

The airline also offers 3V credit card vouchers and has launched its own branded credit card.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here