Teenage lifestyle titles turn corner

Teenage lifestyle magazines have rallied against the threat of social media with circulation rises across the sector, according to the July to December 2007 Audit Bureau of Circulations (ABCs) figures.

Hachette Filipacchi UK-owned Sugar remained in the top spot despite being the only title in the sector to experience a drop for the period (15.9% to 157,263) and a 21.6% year-on-year decrease. Sugar group publisher Judith Sedcombe says “a few tweaks” have been made to combat falling sales, which are already showing “encouraging” signs.

Panini UK-owned Bliss, which posted the second biggest circulation figures, enjoyed a 7.9% growth for the period, but fell 14.3% year-on-year. Shout, Mizz and Kiss all experienced growth for the period and year-on-year. Panini’s Mizz experienced the highest percentage growth in the sector, jumping 15.1% for the period and 18.6% year-on-year to record a circulation of 71,092.

BBC Teenage Entertainment title Top Of The Pops experienced a growth of
21.2% and 18.9% to 124,852.

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