The Carphone Warehouse has joined loyalty scheme Nectar, days after retailer Debenhams announced it would pull out to focus on its own customer loyalty card.
The new deal will see The Carphone Warehouse’s business solutions division join Nectar Business – the arm of the awards scheme that is aimed at small to medium-sized enterprises.
Nectar Business collectors will be able to sign up to Business Solutions and earn Nectar points on their business expenditure. Customers will be eligible for deals on landline, broadband and mobile phone packages, as well as additional services including website design hosting and security software.
Charlie Humphreys, head of Nectar Business says: “Virtually everyone has a landline, mobile or broadband, and now collectors can be rewarded for all their business communications expenditure. There’s also huge scope for The Carphone Warehouse to work with our other sponsors to benefit all their customers even further.”
Debenhams, which joined the Loyalty Management Group-owned rewards programme when it first launched in 2002, is believed to be officially ending its partnership this week.
Nectar’s other existing partners include BP, Sainsbury’s and Ford.