Gold Radio scraps marketing team to cut costs

Gold Radio, the GCap Media classic hits network, has scrapped its marketing team, including chief marketer Grant Brookes. The move follows the announcement earlier this week that the radio group is planning to scale back the network as part of a dramatic cost-cutting plan.

Brookes, head of marketing and partnerships for the group, will leave the company by the end of the month. He joined the network in 2004 as brand development director with responsibility for brand extensions and developing new partnerships (MW February 12, 2004).

Capital Gold was revamped as Gold Radio last year in a bid to reposition the network as a modern, digital station and away from its image as a old-fashioned, medium-wave station. It merged the network with Capital Life, a digital-only, classic-hits station.

GCap chief executive Fru Hazlitt revealed earlier this week that she was planning to scale back the Gold Network and Xfm as part of her strategy to return the company to growth. She also announced that the group, the largest commercial radio operator in the UK, was reducing its digital interests and selling off its 63% in digital multiplex Digital One.

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