Bernard Matthews seeks agency for autumn campaign

Bernard Matthews, the Norfolk-based poultry brand, is on the hunt for a creative agency after announcing plans for a campaign this autumn.

The review is being handled by Agency Insight, which is drawing up a shortlist before visiting agencies for first stage presentations next month.

Last year, the company worked with agency BLAC on a campaign to win back customers following the bird flu crisis at its farms in early 2007.

Bernard Matthews marketing director Matt Pullen, who confirmed the latest review, says that the company wanted to be “open and transparent” in the wake of the 2007 crisis.

The £2.5m campaign aimed to highlight different ways that consumers could eat turkey and the ads contained different meal suggestions (MW July 19, 2007).

Media planning for the brand is handled by Initiative, which won the account after a competitive pitch at the end of 2005. It is not thought to be affected by the review.

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