Bernard Matthews seeks agency for autumn campaign

Bernard Matthews, the Norfolk-based poultry brand, is on the hunt for a creative agency after announcing plans for a campaign this autumn.

The review is being handled by Agency Insight, which is drawing up a shortlist before visiting agencies for first stage presentations next month.

Last year, the company worked with agency BLAC on a campaign to win back customers following the bird flu crisis at its farms in early 2007.

Bernard Matthews marketing director Matt Pullen, who confirmed the latest review, says that the company wanted to be “open and transparent” in the wake of the 2007 crisis.

The £2.5m campaign aimed to highlight different ways that consumers could eat turkey and the ads contained different meal suggestions (MW July 19, 2007).

Media planning for the brand is handled by Initiative, which won the account after a competitive pitch at the end of 2005. It is not thought to be affected by the review.

Recommended

Disney creates regional marketing division for Euro expansion

Marketing Week

Disney has restructured its management team and created a regional marketing division in a bid to drive expansion across Europe. It follows the shift to basic distribution across Europe, Middle East and Africa, which has increased its reach across the region. The changes include bringing Disney Channel veteran Michael Cairns back to the UK as […]

Village Green picks up Sacla sponsorship task

Marketing Week

Sacla, the Italian food company, is understood to have appointed media services agency Village Green tohandle a broadcast sponsorship brief. The appointment does not affect Starcom, which handles the brand’s media planning and buying. The appointment comes as Sacla launches a heavyweight TV campaign, created by Chick Smith Trott, aimed at raising awareness of the […]

Intercontinental Hotels introduces two new brands to UK

Marketing Week

Intercontinental Hotels has announced plans to introduce two new brands to the UK market this year. It will launch the Staybridge Suite and Hotel Indigo chains outside of the US later this year. The first UK Staybridge Suite, a chain for business travellers living away from home long-term, will open in Liverpool later this year. […]