Chief Egg marketer quits

Egg chief marketing officer Alison Wright is leaving the business without a job to go to. Wright moved with the brand when it was sold to Citigroup from Prudential last year (MW April 5, 2007).†

She added responsibility for Citi’s UK marketing to her exisiting role after joining the US-owned financial services group. Chief of staff Helen Corey will oversee the role until a replacement is found.†

Wright joined the Prudential Group from advertising agency WCRS as chief marketing officer for Egg in January 2006. She was promoted to head Prudential’s UK marketing four months later, following the departure of Prudential UK and Europe marketing director Roger Ramsden as part of a management reshuffle.†

During her tenure at Citi, Egg moved its advertising from Mother to Publicis Groupe, which already handles Citi’s account globally, and she also oversaw a relaunch of the brand.†

The campaign, starring a dolphin called Raoul, replaced the Egg “guinnea pig” brand icons and was intended to show that the Egg brand had matured (MW December 20, 2007).

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