Microsoft ramps up fight to acquire Yahoo!

Microsoft is strengthening its bid for Yahoo!, with the appointment of law firm, Innisfree M, to drive a proxy battle to gain control of the internet company. The new tactic follows Microsoft’s failed bid to take over Yahoo! earlier this month. 

A proxy fight would see the software giant nominate a group of Yahoo! board directors that support the deal and would promote it to shareholders ahead of a vote at its annual meeting. The deadline for nominations is March 14. 

The more aggressive strategy is a less expensive route for Microsoft, costing an estimated £15.4m, much lower than the failed £20.6bn bid it had made for Yahoo!. 

Earlier this week, it was reported that if Microsoft did not manage to secure a deal with Yahoo!, it could turn its attention to Facebook, of which it currently has a 1.6% stake (, February 18).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here