E.on, the German-owned utilities company, is paying £1m to replace Norwich Union as the sponsor of the homes programming strand on Five.
The sponsorship campaign will break on March 3 and last 12 months. The idents, which have been created by TBWA/London, aim to highlight e.on’s Energy Challenge, which helps consumers to reduce their bills.
E.on advertising manager Helen Slack says: “By sponsoring Five’s homes programmes we are able to talk directly to viewers at a time that is relevant to them.”
Five’s homes programmes include House Doctor, Build a New Life, Property Developing Abroad and Britain’s Worst DIY’er.
Slack adds: “We supported the range of programming with executions that carry messages around simple and more complex changes viewers can make to improve the energy efficiency of their homes.”
E.on claims its online shop can help consumers cut up to £160 on their energy bills. The site advises on ways individually tailored energy-saving methods can save money and reduce carbon emissions. It also features a three-dimensional house with energy-saving tips and the opportunity for consumers to buy energy saving appliances.