Facebook experiences drop in audience

The social network Facebook has suffered its first dip in audience figures since July 2006, according to data from Nielsen Online. The 5% drop, from 8.9m UK unique visitors in December to 8.5%m in January, follows 17 successive monthly increases in Facebook’s UK audience.

However, Facebook’s UK audience is still 712% higher than it was a year ago and up 9% on the last quarter. Its nearest rival network, MySpace, had the second highest amount of unique UK visitors, 5.0m, in January, down 9% year-on-year.

Alex Burmaster, European internet analyst, Nielson Online, says: “Just as one swallow doesn’t make a summer, so one month of falling audiences doesn’t spell the decline of Facebook or social networking.”

Teenage social networking site Bebo, which was third in audience terms, also registered the third highest growth in UK, up 53% year-on-year to 4.1m. Piczo, a social network also aimed at teenagers, registered the second highest growth in UK audience, a 56% year-on-year rise, to 500,000.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here