New campaign – BT

BT billboards move with the times

BT%20billboardsBT will be the first advertiser to use new billboard technology that allows movement in posters.

The electrolight technology will allow BT to flash messages up on the poster to promote its free weekend calls. A campaign, which breaks on February 25, will feature a giant mobile phone with custom-built technology in the screen; a charge is passed through the ink and screen to create the message.

JCDecaux says the campaign is a “media first”. It will appear on four of the outdoor company’s giant “Premier 500” billboards, and is part of a wider campaign comprising 2,600 billboards and underground, rail and bus posters.

The campaign was planned and booked by Source, a specialist arm of the Posterscope Group, and AMV. BBDO developed the creative.

Electrolight is a vinyl display that uses electro-illuminescent technology. It is programmed to display special lighting effects in a sequence, which can light up slowly, flash or pulsate.

Recommended

Bruce Haines to join Korean agency Cheil

Marketing Week

Former Leo Burnett chief executive Bruce Haines is joining Korean advertising agency Cheil Communications in the newly created role of global chief operating officer. Haines, who resigned from Leo Burnett last year “on a point of principle” after clashing with the network’s global management team over the structure of the London agency (MW October 25), […]

New campaign – Creme Egg rolls out Brits ad

Marketing Week

Cadbury Creme Egg has created a one-off TV ad to coincide with the Mastercard Brit Awards 2008 that will run tonight (February 20). The execution, created by Publicis, is part of the overarching “Here Today, Goo Tomorrow” campaign, and will air during the ad breaks on ITV, where the awards will be broadcast from 8pm. […]