TBG London has won the digital advertising account for PropertyIndex.com. TBG will create a brand campaign for the site and will also manage its search marketing and launch an affiliate network.
PropertyIndex launched last year to target the increasing number of British people looking to buy property abroad. The site offers access to a database of more than 75,000 overseas properties for sale and rent.
Commercial director at PropertyIndex.com Lee Bramzell says: “With the help of TBG’s approach to online marketing and advertising, we plan to establish one of the largest international property search websites for our customers.”
TBG’s clients include Dating Direct, Moneysupermarket.com, Sky Poker, Experian, Harrods, American Express, Virgin Holidays and Ocean Finance. It won the online advertising and media planning and buying account for Kwik-Fit last autumn (MW September 13, 2007). The agency was founded in 2001 and is run by managing director Simon Mansell.