Audi UK is launching marketing activity to support the launch of the new A4 model. It aims to highlight the car’s innovative technology.
The campaign, which breaks today (February 25), aims to raise awareness of features such as “Drive Select”, which gives drivers precision control of throttle, suspension and steering, and “Side Assist”, which alerts drivers to cars moving into their blind spots.
The ads, which have been created by Bartle Bogle Hegarty, have the strapline “Sees things before you do” and it will run across radio, press, outdoor and digital. The media buying is through Mediacom.