Green & Black’s, the premium chocolate brand owned by Cadbury, is launching its first billboard poster campaign in a bid to raise awareness of the brand outside of its South East heartland. The campaign breaks today (February 26).
The ads, which have been created by marketing communications agency Brave, will promote the brand and the variety of flavours that it makes. The campaign will run nationally for two weeks but will particularly target the North West.
The campaign will run across 48 sheet and 96 sheet sites in London, Manchester, Birmingham, Leeds, Glasgow and Liverpool.
The brand says that it hopes the billboard posters will help it to “cut through in an increasingly busy market place” and to target peoeple that buy premium and organic products.
In the past, Green & Black’s has used London Underground campaigns and press ads to promote the brand and seasonal products.