Hilton UK and Ireland has appointed Semaphore to its £1.5m advertising business. The creative, which is breaking throughout the year, is a national press campaign.
The Wiltshire-based agency was awarded the account following a three-month strategic review of the Hilton business. The campaign will promote the hotel chain’s leisure product “mini breaks”.
The initial print advertisements are based on the “I love…” theme and is running in the Daily Mail, Daily Mirror, Daily Express, The Guardian, The Independent, The Sunday Times and The Mail on Sunday.
The media buying is being handled by MediaCom.
Semaphore already runs the pan-European leisure account for Hilton mini-breaks.
Semaphore is a full service advertising, branding and design agency, with clients including WH Smith, Orange Business Services and The National Trust.
David Black, director of leisure marketing for Hilton UK and Ireland, says: “We appointed Semaphore after a comprehensive review and we’re impressed by their rigour and insight and the creative solutions they presented us with.”