Founder Walmsley denies that i-Level is up for sale

Independent digital agency i-Level is understood to be in talks with AKQA and Aegis over a potential sale of the company.

It is understood that the company has spoken to a number of potential buyers, also including WPP Group, and is asking over £40m for the agency. Selling a strategic stake is another possibility.

The discussions follow the agency’s decision to bring in Igenius Media, a new media investment and consultancy business, to look at the agency’s strategic options as part of a periodic review at the end of a three-year strategy.

But i-Level co-founder and deputy chairman, Andrew Walmsley, denies that the company is up for sale “in whole or in part.”

He adds that the company was reviewing its strategic options, which could mean “bringing an investment in, or making an acquisition, a joint venture or expanding i-Level’s business.”

But he does concede that there have been “conversations with a whole bunch of people including AKQA and Aegis”.

He adds: “There are several more companies that we are having talks with that we haven’t dismissed.”

i-Level’s speciality is media planning and buying, which account around 60% of its business. Its clients include COI, the Department for Transport, William Hill, the Energy Savings Trust, the Food Standards Agency and the water regulator OFWAT.

But the agency has been hit in the short term by the loss of two high profile clients, Sky and the AA. Its profits are currently around £2.5m after allowing for the losses. It has revenues of about £14m.

i-Level was founded in 1999 by Walmsley and Charlie Dobres, who took a backseat as non-executive director of the business early last year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here