Creative Showcase Award – Nike

Nike ‘Supersonic’ takes the lead

AKQA won January’s Internet Advertising Bureau and MDAS Creative Showcase Award with its “Supersonic” campaign for Nike, based around its annual Run London event.

The integrated campaign included e-mail, blogging and a microsite that invited London’s youth to prove their speed in order to earn tickets to the ultimate 1K race and after party, which had live performances from Dizzee Rascal and The Enemy.

The first runner-up last month was Archibald Ingall Stretton for its Christmas campaign with a difference. The agency’s present to clients was a dedicated microsite that controlled an industrial snow machine and three webcams. Clients were able to operate the site remotely to punish any AIS staff who arrived to work late and hungover.

Profero took second runner-up place for January with its latest work for drugs initiative, Frank. The Class A – Risk & Damage campaign used short films and interactive banners to encourage kids to think about the damage that drugs can do to them.

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