VisitBritain has signed partnership deals with Eurostar and P&O that will allow them to sell tickets for tourist attractions, Oyster cards and book meals out through their websites.
The deal will allow the travel operators to use parts of the tourist authority’s website under their own brands, enabling them to sell items currently available at visitbritain.com.
VisitBritain director of commercial and marketing services Kenny Boyle says the deal is designed to give tourists a better idea of what is on offer in the UK and improve the travel operators’ websites.
Eurostar and P&O join airline bmi, which became the first travel brand to ink a similar deal last week.
VisitBritain is also rebranding its cruise marketing arm with the aim of improving the UK’s status as a cruising hub. It will rename Cruise UK as Cruise Britain, prior to the Seatrade cruise shipping convention in Miami next month.
The UK’s strong maritime heritage means that it has a large number of ports, and as consumer demand for cruises is on the increase, VisitBritain is eager to develop the industry.
*Visit London, the capital’s tourist body, has teamed up with low-cost airline Wizz Air for its first marketing push in Poland.
The campaign, running until the end of March, uses print, online and outdoor “street art”, and encourages Polish tourists to visit London attractions including Tutankhamun’s “jewels” and experience events, such as St Patrick’s Day and the Oxford and Cambridge boat race.
More than half a million Poles visited London in 2006, making Poland worth about £278m to the London visitor economy.