GMG Radio is planning to revive Jazz FM in London and the North West as a digital-only station. The relaunch comes just weeks after GCap Media announced plans to close down its digital-only jazz station, theJazz.
The station will be relaunched later this year if plans are approved by media watchdog Ofcom. It will be available on the digital audio broadcasting (DAB) platform, 24 hours a day.
GMG rebranded Jazz FM in London and the North West to Smooth FM three years ago in a bid to broaden the stations appeal and boost audiences. GMG Radio chief executive, John Myers, says the demise of theJazz means there is an opportunity to revive the Jazz FM format for fans of the genre.
He adds: “We have always carried on Jazz FM online but we now hope that the gap left by theJazz will enable us to win an increase audience to this new service.”