Talk to Frank launches pocket-sized magazine

Talk to Frank, the Government drugs campaign, is launching a
pocket-sized magazine in partnership with 20th Century Fox, MySpace and
CD WOW!

The fold-out magazine, which will launch on February 29, will be called
The Score and will target 11 to 16 y…

Talk to Frank, the Government drugs campaign, is launching a pocket-sized magazine in partnership with 20th Century Fox, MySpace and CD WOW!

The fold-out magazine, which will launch on February 29, will be called The Score and will target 11 to 16 year olds. It will be distributed through the Frank information bus – which tours schools – as well as in youth clubs, through street teams and offline partners. It will have a print run of 300,000 and will also be available as a download.

Billington Cartmell, the integrated marketing agency which created the campaign, says its partners were chosen “to resonate with the youth market”.

Robin Shelley, senior account manager at Billington Cartmell, says: “This is the biggest individual piece of activity we have created for Frank and it really allows us to talk to young people on their terms.”

The agency says the magazine will feature competitions, reviews on “the subjects that matter most” to the youth market. It will also feature information on how to access Frank’s drug advice service.

The first issue will feature free downloads from music download site 7digital, free currency for eBay-owned Swapitshop and a two-for-one cinema voucher.

Billington Cartmell was appointed through COI to handle the account in March last year. It is currently looking for brands to partner for the magazine’s next quarterly edition.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here