Trinity Mirror prepares for digital boost

Trinity Mirror says it will dramatically boost its digital business through launches and acquisitions this year. The announcement comes as the company predicted a 3% fall in advertising revenue for the first two months of this year.

The publisher reported this morning (February 28) that group revenue from retained business in the year to December 30, 2007 was £1.009bn, compared to £1.073bn in 2006. Its pre-tax profit on retained and sold businesses for last year was also relatively flat at £191m, compared to £192m in the previous year.

Currently, digital revenue accounts for 3.7% of the media company’s overall revenue and less than 7% of its advertising revenue.

Sly Bailey, chief executive of Trinity Mirror (pictured), says: “Although we are cautious about trading in 2008, the Board anticipates a satisfactory performance for the year given the continued implementation of the Group’s strategy, ongoing focus on cost control and the Group’s resilient cash flows.”

The company is attributing the expected fall in advertising revenue at the beginning of this year to the uncertain economic outlook in the UK.

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