Friends of the Earth director executive Tony Juniper has slated Porsche for fighting against the increase in the congestion charge saying the luxury car marque “has a vested interest in keeping polluting vehicles on the road”.
The company has announced earlier this month it is seeking a judicial review of Transport for London’s plans to increase the charge to £25-a-day for the highest polluting cars. The increase is due to introduced in October.
Speaking at green marketing at the crossroads session on at the ISBA conference, he added that there is “an awful lot of resistance from big brands” on green issues.
He said: “Marketing can be powerful in promoting cultural change in the mind of the consumers but it can’t be done as an add on. But we need to change big business first and that can’t be done purely through communications.”