Month: February 2008

Coca-Cola launches fitness website for Powerade Orange

Marketing Week

Coca-Cola is supporting the launch of Powerade Orange with a microsite, which has been created to coincide with the start of the RBS Six Nations 2008. Created by integrated agency Iris, www.poweradeforfree.com gives amateur athletes the chance to compare their fitness levels to those of professionals. When users hit the landing page, they will have […]

The mobile world according to Google

Marketing Week

Our story about Dell collaborating with Google to launch the first Gphone has certainly got the blogosphere humming. For the record, Google was rather more emphatic in repudiating the forthcoming Mobile World Congress (formerly 3GSM) telecoms conference at Barcelona as a launch platform for the project than in denying the existence of the project itself. […]

British Gas hands Mackenzies marketing role to Jansen

Marketing Week

British Gas (BG) has promoted the managing director of its Premier Energy division, Chris Jansen, to be its top marketer, with added responsibility for the brand’s profit and loss. Jansen will take on the role in addition to managing BG’s Premier Energy division, which he has done since he joined in 2006. The move coincides […]

Microsoft bids 22bn for Yahoo!

Marketing Week

Microsoft is understood to have made a $44.6bn (22.4bn) bid for Yahoo!. The offer values the internet service provider at 62% more than its share price when the market closed yesterday.

Google blames social networking for slow down

Marketing Week

Google has attributed a slow down in growth for the fourth quarter of 2007 to the difficulty of making advertising work on social networks. The search company has reported a 17% increase in profits, but says that it has seen a drop in the “paid clicks”. It has reported revenue of $4.83bn (£2.43bn) for the […]

PriceRunner.co.uk launches innovative new site

Marketing Week

Price comparison website PriceRunner.co.uk has redesigned its homepage. The new look site went live yesterday following extensive user research. The site has modelled its new design on the results of a series of usability tests done by users. Eye-tracking monitors studied users’ gazes and tracked exactly which spots their eyes were drawn to on the […]

Samsung strikes TV deal with Dorling Kindersley

Marketing Week

Samsung Electronics has agreed a deal with Penguin Group’s Dorling Kindersley (DK) to add preloaded content to its one million new television sets. The sets, which were launched this month, have an embedded contents library as well as regular TV channels. The contents library has five categories – including cooking and fitness – and contains […]