Month: February 2008

Unmissable

Marketing Week

We really BELIEVE: Nothing is impossible. Because we know the industry constantly moves on and forward, our ideas do too. Thats why were the industrys top prize provider and why agencies with brands such as Coca Cola, RBS, Unilever, Sky, United Biscuits, Sony Ericsson come back to us again and again.

Mark Frith Leaves Heat

Marketing Week

Mark Frith, the high profile editor-in-chief of Heat, is leaving the magazine after ten years to write a book. He will leave in mid-March. Frith helped to relaunch Heat in 2000, after it was originally launched as a unisex entertainment magazine by EMAP in 1999. He is credited with turning around the fortunes of the […]

TV ads help Ladbrokes to strong performance

Marketing Week

Ladbrokes, the bookmakers, has attributed a “strong” full year performance to its TV advertising (pictured) and the growth of its e-gaming division. The company reported a 60% increase in revenue to £420m for the full year to December 31, 2007. It says that it is planning to build on the success of e-gaming with a […]

ITV promotes Howell to the board

Marketing Week

ITV has appointed Rupert Howell, the managing director of brand and commercial, to its main board just four months after he joined the broadcaster. The news comes as executive chairman Michael Grade agreed to stay on until 2010. The changes are part of a major restructure of its senior management has also led to the […]

Jazz FM to return as digital station

Marketing Week

GMG Radio is planning to revive Jazz FM in London and the North West as a digital-only station. The relaunch comes just weeks after GCap Media announced plans to close down its digital-only jazz station, theJazz. The station will be relaunched later this year if plans are approved by media watchdog Ofcom. It will be […]

Trinity Mirror prepares for digital boost

Marketing Week

Trinity Mirror says it will dramatically boost its digital business through launches and acquisitions this year. The announcement comes as the company predicted a 3% fall in advertising revenue for the first two months of this year. The publisher reported this morning (February 28) that group revenue from retained business in the year to December […]

Manchester transport body trials smartcard

Marketing Week

Greater Manchester Passenger Transport Executive is trialling a pre-pay smartcard that can be used on buses and in shops. It is piloting the scheme in Bolton. The executive is working with payments system operator, sQuidcard, to develop the “eMoney purse”, which can be used on Arriva bus services and to make small purchases, such as […]

YouTube reclaims UK social media crown

Marketing Week

YouTube has again become the UK’s most popular social media site, overtaking rival Wikipedia. MySpace has dropped from third to fifth place, recording a 9% dip in users, according to Nielsen Online. The research company recorded 10.4 million users of Google-owned YouTube in January, an increase of 56% from the same period last year. Wikipedia […]

A lot more to play for

Marketing Week

The major social networking sites are suffering a slowdown in user numbers, with niche sites taking up the slack. But MySpace’s strong link to music may be enough to keep it on top, says Rufus Jay

ABTA vents frustration at Ryanairs website pricing

Marketing Week

Ryanair and the Association of British Travel Agents (ABTA) are locked in a bitter row over airline ticket pricing. The travel trade organisation has accused the airline of “fobbing off” the Office of Fair Trading (OFT) with its 1p flight promotions. The OFT ordered all airlines to make sure the ticket prices displayed on websites […]

IPlayer boosts BBC – but only for now

Marketing Week

As we move rapidly into the age of simulcast and catch-up TV, there is every indication that the BBC is going to do unto the commercial television sector what it has already done unto commercial radio. And for much the same reasons. The BBC is monolithic, it has a proper strategy and is more than […]