With trust dashed against the rock, banking ads just whip up a storm
Marketing WeekThe self-interested tone of banks’ advertising is undermining an industry that should be working together to quell consumer fears of an economic crisis
The self-interested tone of banks’ advertising is undermining an industry that should be working together to quell consumer fears of an economic crisis
Apple’s iTunes store continues to dominate the music download market, despite a steady stream of challengers, but it may find it hard to replicate that winning formula with its TV and film download service. The store already sells a few hit TV shows but is ramping up its UK offering following last week’s tie-up with […]
Talk to Frank, the Government drugs campaign, is launching a pocket-sized magazine in partnership with 20th Century Fox, MySpace and CD WOW! The fold-out magazine, which will launch on February 29, will be called The Score and will target 11 to 16 y…
Ministry of Sound (MoS), the club and music brand, is hunting sponsors to back its inaugural dance and music awards event to be held in Ibiza this summer. The news comes as the brand increases the ranges of commercial tie-ups it offers. The company has signed up with online media directory Getmemedia.com to find a […]
Nike ‘Supersonic’ takes the lead
Viacom Brand Solutions (VBS), the sales house for MTV, VH1, Nickelodeon and Paramount Comedy, has teamed up with the Government to launch its “Force for Good” advertising initiative. The sales house has signed the Department for Communities and Local Government (DCLG) as the first of ten pro-social advertisers, which VBS promises to match pound for […]
Aegis media agencies Carat and Vizeum are continuing to boycott broadcaster Five over audience values, despite reports the situation has been resolved. The two sides are understood to be “no closer” to resolving the stand-off than they were at the start of the year, although both sides are said to be in “continued” discussions. The […]
Sport Media Group is seeking an agency to handle its media planning and buying ahead of a relaunch of the Daily Sport and Sunday Sport newspapers in April. The group, which does not have a retained agency at present, is understood to have shortlisted three agencies and plans to make a decision next month. The […]
Golley Slater has been appointed to handle an advertising brief for the Welsh Assembly Government’s climate change activity. The agency beat TBWA/Manchester and Different to win the business in a pitch managed by COI. It will create a through-the-line campaign to raise consumers’ awareness of how their actions can have a direct impact on climate […]
Korean agency Cheil has appointed former Leo Burnett London chief Bruce Haines to realise its international ambitions. The industry is split over whether he can pull it off. Cheil is looking to shake off its image as a one-client agency and has tasked Haines with building its presence around the world by buying or partnering […]
Poundland, the discount retailer, is seeking its first advertising agency as it looks to expand following soaring sales last year. It is understood that the move is being spearheaded by chief executive James McCarthy, who joined the company from Sainsbury’s in September 2006. However, it is thought that the pitch itself will be overseen by […]
Albion has been appointed to handle the 1m advertising business for OpenX, claimed to be the world’s largest online advertising community formerly known as Openads.
WFCA, the Tunbridge Wells-based integrated agency, has won the 5m BMI Healthcare relaunch advertising business.
Airfix, the model kit brand, has signed a licensing deal with the Royal Navy, which will give it access to exclusive content and non-sensitive plans and designs. It is the first time the model maker has agreed a formal deal with the Navy, although it already has relationships with parts of the RAF, including the […]
More than a few eyebrows were raised when the London Organising Committee for the Olympic Games (Locog) announced the appointment of Chime Communications to handle the marketing communications for London 2012 (MW last week). UK-centric Chime beat WPP and Naked, now part of the Photon Group – both international communications groups, to handle Locog’s one-year […]