Month: March 2008

BJL wins Lambrini ad work

Marketing Week

Halewood International, the wine and spirits company, has appointed BJL to handle the advertising for its flagship Lambrini brand. It follows a competitive pitch for the account against Connectpoint and Propaganda. The agency has a brief to develop a campaign, including online work, for the sparkling wine brand. The decision comes a few weeks after […]

Twinings to review 4m ad account

Marketing Week

Twinings, the tea brand owned by Associated British Foods, is reviewing the 4m advertising account, currently held by Lowe London. The agency is understood to have declined to repitch for the business.

Friends of the Earth slams Government

Marketing Week

Friends of the Earth has hit out at the Government for refusing to increase consumer grants for installing renewable energy products and has described its low-carbon building scheme as an “unmitigated disaster”. The Government announced an overhaul of its Low Carbon Buildings Programme today (March 31), which increases funding for the public sector to 50% […]

Marketing will be core to Northern Rock rescue plan

Marketing Week

Northern Rock management have pledged their commitment to the beleagured banking brand and have revealed that marketing will be “core” to its rescue plan. The temporarily nationalised bank published annual results and a summary of its action plan on Monday (March 31), stating its intention to clear its £24bn Bank of England debt by 2010. […]

Rapture TVs Sky complaint appeal is rejected

Marketing Week

Rapture TV, the digital channel that filed a complaint against BSkyB for over charging to appear on its electronic programme guide (EPG), has suffered a second knock back after the Competition Appeals Tribunal (CAT) unanimously dismissing the claim. An investigation by broadcast watchdog Ofcom had already ruled that the charges were “entirely fair” but Rapture […]

Ad spend will rise by 3.2% in 2008, says report

Marketing Week

Ad spend in the UK is to increase by 3.2% in 2008 despite the gloomy economic outlook, according to the Advertising Association’s (AA) Advertising Forecast. The report shows that spending is up from last year across most media. The internet will continues to see the largest growth and spend is up by 21.3% from last […]

Ecoescape green UK travel guide launches

Marketing Week

A series of eco-travel guides that aim to promote the world’s greenest destinations have been launched. The first instalment of Ecoescape will cover the UK. The first version of the guide was published last year but it will now be relaunched following a deal with Markham Publishing. Ecoescape was launched by author Laura Burgess last […]

GCap reports 4% revenue rise ahead of Global bid deadline

Marketing Week

GCap Media, the UK’s largest radio operator, has reported a 4% increase in like-for-like revenues for the year to March 31 in a pre-close trading update. The announcement comes head of today’s deadline for Global Radio to make a bid for the company. GCap also forecasts a 4% increase year-on-year for its fourth quarter although […]

Rimmel may drop Moss for younger model

Marketing Week

Rimmel is reportedly planning to axe Kate Moss as the face of the brand in favour of someone younger. T4 presenter Alexa Chung and new Bond girl Gemma Arterton are said to be the favourites to replace her. Moss has held the Rimmel contract since 2001. The brand stood by her after tabloid allegations of […]

Sorrell calls for an end to deliberate obsolescence

Marketing Week

A marketing director who wishes to remain anonymous – once said to me that when Sir Martin Sorrell is quoted in the media, he always feels uneasy. My friends theory is that when the chief executive of global marketing services group WPP has time to speak to the press, then the market must be going into some kind of downturn.

Energy pricing is failing the fuel poor, says report

Marketing Week

The removal of price controls on gas and electricity has failed to benefit the fuel poor, according to the National Audit Office (NAO). A report, to be published later today, will increase pressure on the Government to force energy companies to pay out more to vulnerable customers. The report will say Britain’s decision to remove […]

Car industry calls for CO2 collaboration

Marketing Week

The car industry says European governments must work together to cut carbon dioxide (CO2) emissions. The call comes after it emerged that almost all Western European countries now have some form of CO2-related taxation. There are now 14 EU member states with some sort of environmental tax after France, Spain, Finland and Ireland introduced measures […]