BMB wins 10m ING Direct ad account

Vallance Carruthers Coleman Priest has lost the 10m ING Direct advertising business to Beattie McGuiness Bungay following a final two-way pitch. Lowe and Miles Calcraft Briginshaw Duffy were knocked out at an earlier stage.

Vallance Carruthers Coleman Priest has lost the £10m ING Direct advertising business to Beattie McGuiness Bungay following a final two-way pitch. Lowe and Miles Calcraft Briginshaw Duffy were knocked out at an earlier stage.

VCCP had handled the account since November 2002, it won the business ahead of its May 2003 launch. The agency created the “Livesaver” motif, which is now expected to be axed. The review was overseen by the AAR.

A spokesman for ING Direct says BMB offered a “creative platform” that will help the brand move forward. PHD will continue to handle the direct brand’s media planning and buying business and Claydon Heeley is the incumbent on its direct account.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here