Vallance Carruthers Coleman Priest has lost the £10m ING Direct advertising business to Beattie McGuiness Bungay following a final two-way pitch. Lowe and Miles Calcraft Briginshaw Duffy were knocked out at an earlier stage.
VCCP had handled the account since November 2002, it won the business ahead of its May 2003 launch. The agency created the “Livesaver” motif, which is now expected to be axed. The review was overseen by the AAR.
A spokesman for ING Direct says BMB offered a “creative platform” that will help the brand move forward. PHD will continue to handle the direct brand’s media planning and buying business and Claydon Heeley is the incumbent on its direct account.